Analyzing Essay Example - 988 Words

! Analyzing Essay Psychologist Martin E. P. Seligman’s article â€Å"On Learned Helplessness† talks about what happens when people go through traumatic events and how the handle the situations. Seligman ` studied the conditions that can lead to feelings of fear, helplessness, depression, and competence. By applying his theories and ideas I will analyze the article â€Å"Gunman Kills Himself After Hostage Drama† by Charles P. Wallace and Tim Waters. In the article by Wallace and Waters, a twenty-six year old man named Robert Rose killed himself in a Hollywood hotel early on a Saturday morning after a night long hostage situation. Rose was apparently depressed after he was diagnosed with multiple sclerosis. In the article, it appeared†¦show more content†¦Robert Rose continued to attempt to control his fear by extending the hostage situation and making demands. He asked to speak with a Roman Catholic Priest and have food brought to the room. Rose’s actions were not well thought out and ended up being a setup for his death. He was â€Å"nonchalant† about the situation because he knew that he was going to die anyway. In Seligman’s article he proposes that â€Å"if the trauma is uncontrollable, however, struggling eventually gives way to the helpless state† (585). Rose became helpless after realizing he would eventually die from multiple sclerosis. He responded by taking action on those around him. Instead of dealing with the situation he opted for death on his own terms, according to his actions. Not everyone handles traumatic news the same as Rose. People respond to depressing news differently. Some people fight harder when they get unfortunate news. Some people look to find a cure for their disease or therapies to keep at bay as long as possible. Just as Seligman says, â€Å"if the subject learns that he can control the trauma, fear is reduced and may disappear altogether† (585). The drama that unfolded in the article about Rose is equivalent to Seligman’s theory of fear, helplessness, depression, and competence. Rose had been under intensive psychiatric care for many years according to his mother, Mary. Soon after Rose learned that he wasShow MoreRelatedAnalyzing Financial Statements Essay examples966 Words   |  4 PagesAnalyzing Financial Statements December 16, 2012 Regina Campbell Calculate the following: Current ratio, long-term solvency ratio, contribution ratio, programs and expense ratio, general and management and expense ratio, fund-raising and expense ratio, and revenue and expense ratio for the years 2003 and 2004. 2003 2004 Current Ratio: .87 .90 Long Term Solvency Ratio: Read MoreLearning English, Critical Thinking and Analyzing Essay example581 Words   |  3 Pages I have gained many new knowledge and understanding of the English language. I have learned about sentence structures, plot diagrams, Socratic seminar, and vocabulary, and essay writings, elements of literature, symbolism, poems, and double entry notes. But overall, my best effort is put into critical thinking and analyzing. I always try my best to answer questions such as identifying themes, foreshadowing, and symbolism. I hope that my grades are improving as I get more used to the school systemsRead More Analyzing Characters in Tolkiens The Hobbit Essay example829 Words   |  4 PagesAnalyzing Characters in Tolkiens The Hobbit The Hobbit (1937) by J.R.R. Tolkien is an exciting novel, an adventure that takes on a whole new meaning. At the start of the novel, Bilbo Baggins, an ordinary hobbit, is doing what the ordinary hobbit does, just staying at home. Hobbits are very comfortable with life and look for no excitement or change whatsoever. When Gandalf shows up on the doorstep of Bilbo Baggins cave (home), it was a major shock to him. Slowly dwarves show up at his doorstepRead MoreRhetorical Analysis Of The Longest War By Rebecca Solnit1075 Words   |  5 PagesFor my rhetorical analysis, I read Rebecca Solnit’s essay â€Å"The Longest War,† which shed a light on the unequal treatment of men and women and the violence that women face throughout their lives, and around the world. In analyzing this essay, I looked at the context and the substance of Solnit’s essay. In terms of context, I looked primarily at her use of examples, and where these examples come from. First off, Solnit conveyed messages of gender inequality and violence from around the globe, ratherRead MoreEssay on â€Å"Analyze, Don’t Summarize† by Michael Berube721 Words   |  3 PagesEssay on â€Å"Analyze, Don’t Summarize† by Michael Berube Berube analogize student’s essays and watching sports commentary on ESPN, because students tend to summarize in their essays instead of analyzing it. Berube uses an example as to what he is trying to explain that the world of sports is metacommentary and no one actually summarizes on how the game is being played. Instead they analyze, they just point out the important part of the game. In the tenth paragraph he quotes â€Å"Well, Tony letRead MoreDifferent Steps in my Writing Process771 Words   |  4 Pagesto focus on everything as a whole. Everyone has their own twist when developing their essay like analyzing the prompt, brainstorming, and proofreading. The first step to my writing process is analyzing the prompt. The duration of analyzing usually depends on whether I am in class or at home. Analyzing the prompt is crucial to the writing process. Everyone needs to know what they are writing about. For example, the first day of English class we were given a prompt about what we expect in class. BeingRead MoreEssay and Academic Life1117 Words   |  5 PagesEx. 3 Analyzing short writing assignments. * Underline the key words. What do the following short assignments require? * How would you complete them? Example In what (ways) do porpoises (differ from) dolphins? ways: enumeration; differ from: contrast I would enumerate the differences between dolphins and porpoises 1. Explain how a caterpillar becomes a butterfly. 2. Discuss three major reasons that people who leave the security of their home culturesRead MoreCritical Analysis1569 Words   |  7 PagesJournal #1 Select one of the readings mentioned in the syllabus for the Critical Analysis essay. What is one point the author works to prove in the essay you are analyzing? What does he say to prove his point? Does he use facts, evidence, statistics, graphs, deductive or inductive logic, emotion, satire? (See Chap. 3 of Current Issues or Critical Thinking.) Now make a critical statement: If the author uses facts, does he or she use facts in such a way that he or she convinces his or her audienceRead MoreThe Believing Game By Peter Elbow1174 Words   |  5 PagesBelieving Game† In the essay â€Å"The Believing Game† by Peter Elbow, he discusses the concepts of taking the emotion out of arguments and using logic by seeing another person’s opinion or ideology through their eyes. Elbow uses â€Å"The Doubting Game† as his counter-argument in the essay and speaks of how most humans are naturally conditioned to over-analyze any argument that is presented before them. Elbow, while making some insightful points to the way humans think, presents his essay with too much emotionRead MoreEssay about Use of Metaphor inThe Death of the Moth by Virginia Woolf632 Words   |  3 Pages The essay The Death of the Moth by Virginia Woolf, is a piece of literature that describes the physical struggle of a dying moth and also, an inner struggle that the writer is experiencing as well. Through these struggles that each of the characters in the story endures, the audience sees a connection through both subjects. Analyzing and describing this complex essay structure can be done by evaluating the meaning and metaphors used by the author to portray the message of the story

A Successful Leader At The Same Time - 1046 Words

There are many quotes by famous leaders and public personalities about how to be or become a successful leader. Most of the time, they describe leadership in terms of action, results and consequences. Not too many quotes actually try to tell us how to be successful and ethical leader at the same time. Seems that in our times of bury the competition attitude, cut throat society these two words can’t co-exist together or can they? Why there is such a fascination with leaders? People from all public circles and occupations follow them on social media, television and the Internet. People are fascinated with their accomplishment, live style and power. For our society they are what gladiators used to be for the Romans, the national heroes and†¦show more content†¦The virtues listed in the book are not in any particular order or by importance. The first one the authors list is deep honesty. It is a tool to build trust and loyalty between leader and followers. It is a bridge to communication and transparency every leader should have. It doesn’t mean it is leader personal transparency but transparency on organization level. It also has to be exercise with caution in order to protect sensitive and confidential information. Good leader need to find truthful alternatives while communicating with outside world and not revealing delicate information. Next on the list is moral courage. It doesn’t cover ability to overcome physical threats and personal fears. Good leader have to have courage to face fear of embarrassment, criticism, losing friends, job and even fear of being misunderstood in his motivation. It also means to have courage to pursue his vision in the face of danger and inevitable despair. Leader doesn’t have to be fearless but has to have ability to conquer his fears and use them to his advantage. Good leader has to possess moral vision, which means to understand the values they are fighting for and moral responsibilities they carry in respect to human life, the organization they represent and communities. He needs to have ability to select appropriate means to complete the goal without compromising moral values. In order to connect with their followers on the personal level good leader needs to have

Elvis Presley Coursework Assignment Free Essays

What can you learn from source A about Elvis Presley’s impact on popular music in the USA in 1955? From source A we can learn that Elvis was a popular, whether people liked his music or just him still sold his records, ‘six hit singles in the companies hit list of top 25 best sellers’. It also shows that the magazine liked him and had confidence in him and that he would succeed at the highest level. This is shown by the title ‘Presley Hot as $1 Pistol’ meaning he will shoot to stardom quickly. We will write a custom essay sample on Elvis Presley Coursework Assignment or any similar topic only for you Order Now The article also mentions that he is also ‘the number two best seller’ after a well respected, clean cut singer. This shows he has already almost made the big time. Question 2. Study Sources A and B. Source B gives different impressions of Elvis Presley to that given in Source A. i) In what ways do the sources differ? Source A is different to Source B in many ways. Source A is a factual article which is encouraging towards Elvis, promoting the fact that he is popular. This source is aimed at any age group or race that had an interest in modern music and read the magazine. Source B is peoples personal opinions, condemning and objected, ‘Presley has no singing ability’, and ‘primitive physical movement’, are examples of the personal criticism and abuse Source B implies. Source B is aimed at middle aged, middle class white people. ii) Use Sources C and D, and your own knowledge to explain why Sources A and B differ. Source A is written earlier than Source B and is about record sales. Whereas Source B is commenting on a TV appearance made by Elvis later on. Source C also refers to his TV appearance. Source C agrees with Source B in that Elvis never should have gone on TV. Source A is written in March 1956 before anybody had seen Elvis on TV so there was no reason to criticise him. Source B is written in the same year but is after his first TV appearance. B is supported by both C and D in criticising Elvis about his appearance and his dancing technique. This is shown in Source B stating his ‘primitive physical movement’ and is supported by C and D quoting, ‘unfortunately Presley makes personal appearances’, and ‘how shocking he looked’. Source A is aimed at any age group or race that had an interest in reading the magazine and in modern music. Source B is aimed at the middle or upper class that would read national newspapers. Source C is aimed at Catholics, a nd Source D is aimed at anybody. Sources B, C, and D all criticise him so therefore support each other. This is another reason why Sources A and B are different. Source A is reaction to his records and is a factual Source ‘six hit singles in the company’s hit list of top-25 best sellers’. Whereas Sources B, C, and D, are all opinions of him and his appearance. Source C supports Source B in that it was criticism of him early in his career when he first made his appearance on TV. Source D supports Source B in criticising Elvis. It shows that even other singers were being shocked by his performances ‘told some real bad, crude jokes, which weren’t even funny’. Whereas normally you would expect another person in the same trade to be more accepting of a young up and coming star, who is new to the business. Question 3. Study Sources B, E and F. Do Sources E and F support the evidence of Source B about the impact of Elvis Presley? Use your own knowledge to explain your answer. Sources E and F do not support Source B. Source B was written as newspaper articles about Elvis’ appearance on the Milton Berle show. The three articles in source B are all critical about Elvis eg. ‘Presley has no singing ability’, ‘unintelligible lyrics’ and ‘grunt and groan antics’. Whereas Sources E and F are positive about his appearances. ‘The Milton Berle show topped Sergeant Berle in the ratings’. This shows that people were watching the show to see him perform, ‘it was a relaxed and therefore more effective Milton Berle show’. Source F shows screaming and shouting girls and how popular he is. This Source could also be negative as it shows him and his roughneck appearance. All of these sources show that Elvis did make an impact whether he was liked or disliked. The age group he had the biggest impact on were the teenagers. This was because they liked his music and his rebellious style. Question 4. Study Source G. Use your own knowledge to explain why these different views were expressed. In Source G the three different people speaking all have the same view but for different reasons. The congressman Emmanuel Celler dislikes Elvis because he thought that he overdid his actions. The congressman did not have a problem with rock’n’roll but ‘Presley and his animal gyrations violate all that I know to be in good taste’. He thought that Elvis was over the top. The next part of Source G was a statement by a member of the Ku Klux Klan. The KKK were a big racist group in south America at the time of Elvis’ rise to fame. At this time segregation and the Jim Crow laws were still being used. The KKK spokesman dislikes Elvis because he used black peoples style, for example Little Richard style songs. He also describes Elvis as a ‘cannibalistic, negro-loving rock and roller’, which shows he has a vision of a stereotypical American red Indian who would eat white men that entered their territory. At this time 56% of Blacks were under the poverty line. The Preacher is against Elvis because he sees Elvis as a bad influence on the young, stating that he ‘would not let my daughter cross the road to see Elvis’. He might also dislike Elvis because as a member of the church he might be against his sexual movement such as the hip thrusts. Question 5. Study Source I. Source I suggests that attitudes to Elvis Presley were beginning to change by 1958. Use the source, and your own knowledge to explain why this was happening. Source I shows that people were starting to like Elvis. Source I suggests that he had achieved US democracy doing what all American citizens were expected to do ‘This is US democracy at its best’, because he did not use ‘influence to buy his way out’. This changed his image from a rebel to a squeaky clean pop star. He changed his style of music and started making films. Recording sessions were made shorter so he could move on to his next film, in contrast to the 30 takes of Hound Dog. After he had returned from the army he stopped doing live concerts and started wearing suits. He sung a duet with a well respected star, Frank Sinatra, on Frank’s TV show, which was edited so that the audiences screams were taken out. Elvis’ films joining the army and business manner made him more acceptable for all age groups and classes. Question 6. Study all the sources. ‘The impact of Elvis Presley on US society during the 1950’s was more the result of television coverage of performance than his music.’ Use the sources, and your own knowledge ,to explain whether you agree with this view of the career of Elvis Presley. The impact of Elvis Presley in the 1950’s is said to have been more to do with his TV appearances than his music. A lot of people did not have TV’s in the 1950’s but most people had radios so the statement is debatable. Newspapers and magazines also highlighted and mostly exaggerated Elvis’ appearances. Personally I disagree with the statement. Sources B and C are Magazine and newspaper articles with other peoples opinions about his TV appearances. Both of these articles are one sided against Elvis, only giving a conservative reaction. These reactions are all picking out bad things about his appearance and movements eg. ‘Presley has no singing ability’, ‘Unintelligible lyrics’, ‘primitive physical movement’, and ‘grunt and groan antics’. Source F which shows Elvis dancing and singing could be positive in that there are so many screaming fans, or negative showing roughneck appearance with sideburns and con troversial dress sense. Sources A, E, and H are all positive Sources towards him and his records. Source A shows that his music was popular and that he was already the ‘number two best seller’ before he even appeared on TV. Source E shows that his appearance on the Milton Berle TV show had topped the ratings. This shows that people were tuning in to see him again showing he was popular before his first TV appearance. Source H is more facts about his record sales and how well they were selling compared to other artists at the same time. These statistics tell us that his music was extremely popular. These three Sources are factual rather than opinion like Sources B, and C. The middle aged group of people at the time were always looking to criticise Elvis. How to cite Elvis Presley Coursework Assignment, Papers

Supermarket Industry Coles and Woolworths Power

Question: Discuss about the Supermarket Industry for Coles and Woolworths Power. Answer: Introduction This is a critical analysis which analyzes whether Cole and Woolworths enjoy extreme market power in the supermarket industry in Australia. Woolworths and Coles are extremely dominant in the supermarket industry, as revealed by the national survey. The Master Grocers Australia or Liquor Retailers Australia discovered that seventy-two percent of Australians hold a belief that the two supermarkets giants are extremely dominant. Solely twenty-two of the people interviewed believed there was a healthy competition, whereas seventy-five percent believed the two supermarkets need the competition laws to be strengthened. The two supermarkets; Coles and Woolworths have precisely extreme market power in Australian Supermarket Industry. This can clearly be demonstrated through private labels groceries they both own. These private label goods remain habitually inexpensive compared to branded commodities (Parker 2003). They are rising in attractiveness for example, in the eye to the Commonwealth of Australia, the private label milk presently accounts for over seventy-one percent of the market. The competitiors appeal to various customer segments, escalating prices as well as profits whereas escaping the head-to-out fight. In comparison, Coles and Woolworths have played a 100-year long game of copycat. The two supermarkets stores possess a range of stores like Target, Dan Murphys, Big W, Dick Smith, BWS, and Bunnings besides other hardware chains as well as electronic outlets. Twenty-three cents of every dollar spent by the Australian consumers drive to Coles and Woolworths. Both Woolworths and Coles have created over 6500 operating stores throughout Australia. They both involved in the fuel market via Caltex as well as Shell. Coles and Woolworths share over seventy percent of the Australian market and control over eighty percent of the grocery market in Australia. Both Coles and Woolworths benefit the customers, community, economy, retail industry, wholesalers and other supermarkets. Nevertheless, there is a belief that the dominance of Coles and Woolworths will continue over a prolonged period of time as they rivals have not yet accomplished their level of market growth. The two supermarkets are dominating the supermarket industry even though the markets shares between them are narrow since Aldi is gradually narrowing the margin with substantial gains. The duopolys market concentration has already undergone too far and hence people do not hold a belief that there is a healthy competition. People are becoming more concerned that they are the people being harmed by the prices due to lack of variety and choice. People are further concerned about the broader impact on the Australian society. It is perceived that there is a partial influence on Australia farmers as well as suppliers that have been compelled to heed to the market power of both Coles and Woolworths (Smith 2001). The Coles and Woolworths are the Australias two enormous supermarket stores and they control the local food system. There is a need for a greater diversity in food system of Australia to permit justifiable co-existence between trivial as well as indigenous agricultural suppliers besides venders, alongside the supermarket goliaths. An enhanced equilibrium between buyer power as well as seller power has to be supported as well as narrowly supervised, to make sure the avoidance of unfair influence. The government policies has to put in place to safeguard as well as offer incentives for the domestic farmers as well as suppliers inside the competitive food system. Supermarkets enjoy a snowballing roles in the Australian agricultural industry development. An increasing share of the market for both Coles and Woolworths has established a stimulating surroundings for a great number of Australian farmers as well as suppliers. It has resulted in apprehensions which the present inequity in the market power, favoring the main supermarkets, remains damaging to the agricultural sector in Australia. The primary encounter is to make sure that a suitable level of safeguard occurs to permit the sustained running of small as well as medium-sized agribusiness as well as retailers thereby promoting the competition in the agricultural industry. Unless restrained, this power play might jeopardize the Australias food system stability besides having a broader food security insinuations. The Australian Food Market The supermarket sector in Australia is conquered by a hand-picked cohort of trade units, of whom Coles and Woolworths remain the economys giants. Both Coles and Woolworths have knowledgeable noteworthy development over the previous four decades; over doubling up their merged share of market to more than seventy percent of the supermarket or grocery industry of Australia. The viability of these two giants has augmented meaningfully; by forty percent as well as twenty-four percent respectively with a real possibility for further growth. Coles and Woolworths substantial market power warrants the multinationals the capability of determining the prices, affecting entrance barricades as well as establishing a level of anticipation in the industry. This ability exerts heaviness on the entire food stores in Australia. Various domestic agriculturalists are positioned in a compromising or susceptible situation by the decision reached by Coles and Woolworths, if they relate to valuing, the transaction volume as well as other profitable methods. Concentrated Power in Food System in Australia The market power describes the uneven inspiration beyond the trade terms. As venders slowly augment their respective share of market, they can amalgamate their respective position inside the food chains supply. This entails the enlargement into the processing, production as well as distribution zones. The consumers of Woolworths and Coles have knowledgeable remarkable gains from their growth, especially via enhanced accessibility to increased sensible commodities. Such gains, and their respective present merits for the food security of Australia must not be inconspicuous. Despite the existence of some issues, nevertheless, these procedures eventually risk the financial feasibility of several farmers of Australia. Woolworths and Coles account for a substantial degree of Australian economic wealth. These 2 chains merged together recruit merely below three-hundred thousand Australians. Moreover, such employment chances, the enormousness of the two chains maneuvers offers the markets (primary) for domestic agriculturalists thereby warranting them wider accessibility to the end-customers beyond the possible with the minor retailers. Such chains can meet consumer preferences with a variety of the commodities are affordable prices. The purchasing operations size of Coles and Woolworths permits these chains to control negotiation terms to acquire suitable harvest at the least cost. The above mentioned gains are of special significance to the populace as they culminate into short-term affordability of food. Over the previous 3 years, Coles and Woolworths have declined their prices averagely by eleven percent alongside 6 percent in that order. Strategies of discounting employed by the two chains enhance the variety of food alternatives existing to the consumers at reduced charges for goods. Identified Issues The overstretched power of market of Woolworths alongside Coles, nevertheless, is further answerable for substantial subjects touching local suppliers in food system of Australia. The lessening market share of the self-reliance sellers leaves the great percentage of contractors with restrained choice but to bargain with Coles and Woolworths. This duopolistic market surroundings makes sure that the supermarket hulks brandish substantial influence over the price negotiation as well as standardization demands. The power of market in the Australian system of food is a primary a matter in the country. The Coles alongside Woolworths powerful duopoly precisely brings problems to SMEs as well as domestic farmers, who are battling to co-exist with these giant supermarkets. Presently, this makes the condition gains customers which will persist in short-run. The pressure (financial) on SMEs food dealers like such pressures as deflationary price as well as anxieties for augmented production, nevertheless, are unmaintainable in the long run and hence have the potential of threatening the domestic food security. Partnership, accountability alongside transparency between dealers and supermarkets has to be enhanced, to make sure the mechanisms engaged advocate for competitive system of food. Woolworths and Coles Competition Not Good for Australia This part examines whether the competition between Coles besides Woolworths is essential for the economy of Australia presently and unto the upcoming years. Coles and Woolworths are enormous, differentiated supermarkets. The Woolworths possesses a collection of brands for retail crossways over-all markdown retail, electronics, hardware, liquor, hospitality, grocery whereas Coles overstretches and beyond; besides brands for retail in groceries, hardware, alcohol as well as office suppliers to insurance products, industrial safety, fertilizer operations as well as coal mining. The grocery processes of both Coles and Woolworths have augmented steadily in value in the latest decades. This has been assisted partially by price wars among the rivals that have assisted in bringing up the consumers. The divergence of Coles as well as Woolworths unto additional retail services alongside sectors makes sure that they remain protected, in contrast to self-governing grocers, arising from trivial pressures on food price. Accordingly, it has established a jagged playing ground in the grocery industry of Australia. Rebelliously, both corporations may as well as escalate prices of grocery to speak to shortages in other sectors. The outlets of Woolworths and Coles are presently multiplying crossways the regional and metropolitan centers of Australia. The extension of duopoly is making the minor firms to exit, especially in local areas that can never compete with giant supermarkets. Thus associates to occupation losses as well as income for the ventures owned by families. The restrained amount of players in the retail sector has augmented the dependence of suppliers on this sector as a conduit to hit final consumers. However, it is negative for the economy as it deprives farmers as well as food manufacturers of the flexibility as well as power to negotiate their contract footings. The competition of these two giants leads to marketing levies. This is because in their respective marketing messages, they frequently display as fresh as well as local produce sellers at affordable or reduced charges. Coles and Woolworths are currently utilizing celeb chiefs, Jamie Oliver alongside Curtis Stone for Coles and Woolworths respectively for broadcasting such buzzwords for marketing to potential consumers. These strategies are currently hitting new as well as expensive heights. The latest reports indicate shifting the costs of Woolworths Jamies Garden marketing campaigns especially on the stores suppliers of vegetable; charging farmers who are already being levied by the chain in terms of a marketing charge of 2.5-5% for marketing their respective commodities. The spokes persons of Woolworths make argument that is wholly voluntary whether growers make a decision to opt-in as well as make payment for the novice tax. Several farmers have also registered their concerns regarding such levies, making arguments that they lack choices in this issue: either by making payment for the levy, or facing prospects of dropping their respective agreements with the enormous groceries stores of Australia. The Jamies Garden instance indicates the persistently diminishing farm gate revenues encouraged by the maneuvers of the commanding supermarket duopoly of Australia. As Woolworths and Coles endure to amalgamate their respective closed-consumer chains of supply, supplier suffer huge costs as well as flagging their financial viability in the long run. The competition is not good for the economy of Australia due to the rock-bottom price marketing. The antagonism to the duopoly power through competition augmented in the year 2011, whereby Woolworths alongside Coles vended milk at one dollar a litre. Here, the growing matter of anti-competitive behavior by these giant supermarkets was exemplified; disapproved for utilizing their respective market power thereby disadvantaging additional vendors as well as dairy agriculturalists. The inexpensive milk advertising endangered the native farmers livelihoods, as decreased prices culminated in the decline in returns of farm-gate. The one dollar a litre advertising unfocussed several customers to the home- brand milk in this duration, contributing to seventy-two percent of Coles total milk sales in the year twenty-eleven. During the price war, averagely, growers acquire amidst twenty and thirty cents per litre of supplied milk to these two giant supermarkets, far below the cost of production for several farmers of dairy. Such gains by farmers from augmented exposure to market, might fall short of adequacy to capture their respective expenses as well as permit possibility for re-investing in respective dealings. This result might be practicable in short-term; nevertheless, long-run campaigns can culminate in continuous squat margins of profit for the respective contractors thereby risking the SMEs endurance in agricultural industry. Illustratively, year twenty-eleven, pricing crush compelled lots of dairy farmers of Australia, thirty in Queensland solely, into disposing off their respective farms. The competition is also bad for Australia due to anti-competitive behavior related to home-branding practices which have been witnessed via the propagation of privately-labelled commodities seeming on shelves of supermarkets. Woolworths alongside Coles are snowballing their respective array of Home-brand products in collaboration with particular providers, under stringent demands for production. Such commodities make it difficult as well as expensive for small as well as self-governing brands to be exposed within key outlets as well as effectively compete the home brands. This practice has led to lack of choices for consumers while Coles hold that consumers will eventually make a decision for what commodities to buy and will simply shop somewhere else. However, such a choice remains unaffordable among all Australians, with many consumers currently do not have accessibility to affordable retailers of food except Coles alongside Woolworths. Such anti-competitive behaviors eventually de crease competitiveness as well as diversity in local food system as well as run danger of a supermarket-ushered extermination of minor, frequently family-run, enterprises as well as brands. Competition between Coles and Woolworths has also increased vulnerabilities of resources of food to security as well as risks linked to environment. Moreover, negligible production as well as capacities for storage in remote regions, further culminate in the rise of food recompenses that leave local, principally homegrown, populace with restrained admittance to fresh as well as nourishing food. Such a situation will culminate into an unbalanced food system locally; far much susceptible to price as well as supply shocks. Thus, there will be an undesirable insinuations for food convenience as well as security in Australia. Conclusion The long-term food security for the Australian economy is dependent on the maintenance of diversification of both produce and producers. The government of Australia should employ mechanisms that make sure that retailer behaviors never encroach on power balances between sellers alongside buyers of food in Australia (Keith 2012). The development of Coles and Woolworths if left unlimited, will have the potential to destabilize the food system of Australia in the long run to the disadvantage of the security of food relished by the citizens of Australia. It is significant that the being of a varied array of food manufacturers in the country be achieved through ensuring a reinstated balance of power between seller and buyer in food system. However, it is essential that a change in the system in the direction of seller power is no much noticeable that the suppliers may determine the prices for retailing beyond the competitive degrees, deflating the present typical of food approachability in the country. References Keith, S., 2012. Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal of Regional Food Studies, 2, pp.47-81. Parker, A.J., 2003. Deregulating and developing dairy-food chain relationships: implications for farm business management in south east Queensland. Smith, S., 2001. Deregulation and National Competition Policy and its effect on rural and regional areas.